Become a better designer by learning how typography really works.
(And have fun doing it.)
This course is built on the science of learning. It’s made of easy-to-follow videos that are designed to keep you moving forward. (No one hour videos that are impossible to digest.)
Each week, you’ll have a series of videos, an assignment to push your limits, and a Q&A session to keep you on track.
No more guessing
No more trial-and-error
No more dense, boring books
No more random tutorials
No more useless feedback
What will you learn in the course?
Intro to Type covers four main topics:
Want more details?
Here’s the full syllabus:
1. Type Anatomy
- Anatomic units
2. Type Categorization
- Type categories
- Text versus display fonts
3. Font Pairing
- Kinds of Space
- Page Color
- Adjusting counter space
5. Composition Space
- White Space
6. Gestalt Psychology
- Figure Ground Relationships
- Uniform Connectedness
- Good Continuation
- Common Fate
- Establishing the default
- Too much contrast
- Hierarchy maps
- Creating hierarchy
9. Finer Typesetting
- Punctuation rules
- Typesetting rules
10. Layout Systems 1
11. Layout Systems 2
12. Putting it together
- Poster design
- Book cover design
- Magazine spread design
Intro to Type is designed to include as many learning moments as possible.
So at the end of each week, we’ll get together for a live Q&A session. Bring your questions and I’ll bring answers.
I’ll show you behind the scenes of my design process and help you on your sticking points.
The webinars are hosted right here, complete with live chat so you can ask questions and get answers in real-time.
Personal Feedback on Every Assignment
To help you learn typography as quickly as possible, Intro to Type includes weekly assignments.
The assignments are designed to gradually increase your typographic skills, but honest feedback is essential to get the most out of any exercise.
In addition to unlimited coaching and weekly Q&A sessions, I’ll give you detailed feedback on every weekly assignment. This will superpower your education, giving you actionable ways to grow as a typographer.
Private Intro to Type Community
By joining Intro to Type, you are joining a community of driven, aspiring designers and typographers.
You’ll have access to a private Facebook Group comprised entirely of Intro to Type students. There, you can share your work, ask questions of your peers, gain encouragement and accountability, and grow as a class.
I will be a regular in the Community, answering questions and sparking discussions—so you’ll never feel nervous or shy about engaging with your peers.
Weekly Lesson Downloads
Videos are wonderful, but sometimes you want to print something out and read it—sometimes you want to look at something on paper and take notes on it.
I’ve put all the course material into weekly PDF downloads for you to download. Altogether, these PDFs make up the length of a full book on typography.
They’re your cheat sheets, handy anytime and anywhere you need them.
This is how Intro to Type is meant to be taken. It’s the full University-level experience, with all the bells and whistles. The course, feedback on all your work, weekly group Q&A sessions, and unlimited one-on-one coaching for full 6 months. If you want to become a real typographer, this is for you.
If you just want the essential typography lessons and course features, the Standard package is for you. You won’t receive a certificate or unlimited coaching for 6 months, but you’ll have everything else, which is more than enough to become a bona fide typographer.
Designer on a budget? The Starter package gives you an insane bang for your buck. You’ll learn everything in course—I just won’t be able to guide you along so closely. To be honest, back when I was a cash-strapped college student, this is what I would have bought. Every great designer started somewhere—start here.
Work from 2015 Typography and Graphic Design course at University of Virginia.
Frequently Asked Questions
When does the course start?
You’ll get access to the introductory lessons right away (within 24 hours) after registration.
Week one of the course—Type Anatomy—starts April 1st.
The final week of the course—Putting it Together—is the week of June 17th.
Will this course be updated?
Yes! Intro to Type will continue to be updated over time. Specifically, I’m launching it each Spring and Fall. Expect major updates before each launch.
How long will I have access?
Forever! Well, at least until the internet isn’t a thing anymore. Or if I go bankrupt.
Because of who knows what could happen, I hesitate to promise “forever,” but you can expect at least several years of access.
How much of the course is new, versus what’s on type365?
Type365 is great, and I love writing articles for it. But to really dig in, I needed to create Intro to Type.
Think of a blog post on Type365 as a page or section in a book. Intro to Type is a full University-level course.
What is the structure of the course? Can I watch ahead?
No. The course is designed to teach you new things each week for 12 weeks. Think of it like a semester at college.
I don’t want you watching ahead for two reasons:
1. Watching ahead could mean watching out of order. It could mean skipping assignments. It could mean lots of things that ruin the system of the course.
2. Watching ahead means leaving your peers behind. Between the group Q&A sessions and the Intro to Type Community, I want everyone in the class to work together and help each other. If you’re on week 3 when someone else is on week 6 or week 1—that doesn’t help anyone.
What if money is tight? How can I afford this?
Ultimately, that’s up to you.
But the monthly payments on the Starter package come out to $1.75 per day. Skip that afternoon coffee and learn typography instead.
University students paid $3,000 in tuition for an older version of this course, so the prices are as low as I can make them.
Also, if you think in terms of return on investment—this might be the best purchase of your life. I’ve spent thousands and thousands of dollars on conferences and books to learn typography, and I don’t regret a cent of it. It’s been the best investment I’ve ever made.
How many hours will I need to spend each week on the course?
It depends on how good you want to get.
The videos alone take around an hour per week—sometimes more.
The homework should take around another hour or so per week.
The webinars each week will be as long as they need to be to answer everyone’s questions. Let’s say another hour.
Then there’s participation in the Intro to Type Community. Probably half an hour.
But honestly, you’ll get out what you put in. If you’re making a true effort in the course, it should take around 3 or 4 hours per week. But that’s good! Why spend money on something you aren’t willing to spend time on?
What if I’ve never designed anything?
That’s completely fine! In fact, that might be useful.
Intro to Type is a complete system that will take you from “What is a sans serif font?” all the way to “I think that paragraph’s measure is too wide, and the baseline grid seems off. ”
Long story short—no experience required. 🙂